Baba Fishees

Premium Cape Town-based baby clothing brand offering African-inspired designs in soft, breathable fabrics. Founded in 2018 by Sarah Hubbard, with a focus on ethical manufacturing and living wages.

Baba Fishees is a premium baby clothing brand based in Cape Town, founded in 2018 by Sarah Hubbard. Drawing inspiration from the African continent — its natural beauty, wildlife, and flora — each piece features charming designs that celebrate our heritage while keeping little ones comfortable.

The range includes babygrows, rompers, onesies, bibs, beanies, and swaddle blankets, all made from high-quality fabrics that are soft, breathable, and gentle on sensitive skin. Sizes cater from newborn through to 6 years.

Baba Fishees is built on ethical values — the business supports building one job at a time and pays all staff a living wage. Shop the collection in our baby collection, or include Baba Fishees items in a baby gift box or baby shower present.