{"title":"Pure Beginnings","description":"\u003cp\u003ePure Beginnings is South Africa's leading organic baby and family skincare brand, established in 2007 and the first SA baby brand to achieve Ecocert organic certification. Their range includes gentle baby wash, body lotion, massage oil, and bum cream — all made with ethically sourced African botanical ingredients.\u003c\/p\u003e\u003cp\u003eCertified by both the Vegan Society and Beauty Without Cruelty SA, Pure Beginnings sets the standard for safe, natural baby skincare. Browse in our \u003ca href=\"\/collections\/baby-collection\/\"\u003ebaby collection\u003c\/a\u003e — the ideal \u003ca href=\"\/collections\/baby-gifts\/\"\u003ebaby gift\u003c\/a\u003e or \u003ca href=\"\/collections\/new-mums\/\"\u003enew mums\u003c\/a\u003e essential.\u003c\/p\u003e","products":[{"product_id":"pure-beginnings-baby-body-lotion","title":"Pure Beginnings Organic Baby Body Lotion","description":"\u003ch3\u003eNourish Delicate Skin with Pure Beginnings Organic Baby Lotion\u003c\/h3\u003e\u003cp\u003eThis gentle and effective lotion is specially formulated to keep your baby's skin soft, hydrated, and healthy.\u003c\/p\u003e\u003ch3\u003eNatural and Organic Ingredients for Happy Skin\u003c\/h3\u003e\u003cp\u003eOur Pure Beginnings Organic Baby Lotion is crafted with a blend of nourishing ingredients, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Coconut Oil:\u003c\/strong\u003e Deeply hydrates and nourishes delicate skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter:\u003c\/strong\u003e Provides lasting moisture and helps protect skin from dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarula Seed Oil:\u003c\/strong\u003e Soothes and calms the skin with its anti-inflammatory properties.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGentle Care, Naturally Certified\u003c\/h3\u003e\u003cp\u003eThis baby lotion is certified organic by Ecocert Greenlife and accredited by the Vegan Society, giving you peace of mind that it's gentle on your baby's skin and the planet.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified Organic:\u003c\/strong\u003e Made with the highest quality organic ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan Accredited:\u003c\/strong\u003e Free from animal ingredients and animal testing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Nasties:\u003c\/strong\u003e Free from harsh chemicals, parabens, and other irritants.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGently massage a small amount of Pure Beginnings Organic Baby Lotion onto your baby's skin as needed to keep their skin feeling soft, smooth, and healthy.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"Default Title","offer_id":49972297367802,"sku":"PUR-LB-0192-02","price":150.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/6759\/8074\/files\/Baby-lotion.jpg?v=1787669113"},{"product_id":"pure-beginnings-organic-baby-bum-cream","title":"Pure Beginnings Organic Baby Bum Cream","description":"\u003ch3\u003eProtect Your Little One's Delicate Skin with Pure Beginnings Organic Baby Bum Cream\u003c\/h3\u003e\u003cp\u003eThis certified organic baby bum cream is specially formulated to soothe, protect, and heal your baby's delicate skin. Made with natural and organic ingredients, it's gentle enough for even the most sensitive skin.\u003c\/p\u003e\u003ch3\u003eNaturally Effective Ingredients for Happy Bottoms\u003c\/h3\u003e\u003cp\u003eThis gentle yet powerful cream is packed with natural ingredients chosen for their soothing and healing properties:\u003c\/p\u003e\u003cul\u003e  \u003cli\u003e\n\u003cstrong\u003eOrganic Baobab Fruit Extract:\u003c\/strong\u003e Rich in Vitamin C and antioxidants, baobab helps improve skin elasticity and protects against free radical damage.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eTea Tree Oil:\u003c\/strong\u003e A natural antiseptic with traditional healing properties, tea tree oil helps to combat nappy rash.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eLavender Oil:\u003c\/strong\u003e Known for its soothing and antiseptic properties, lavender oil calms and protects delicate skin. \u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eOlive Oil:\u003c\/strong\u003e Rich in antioxidants and fatty acids, olive oil forms a protective barrier to keep your baby's skin moisturised and protected.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGentle Care, Peace of Mind\u003c\/h3\u003e\u003cp\u003eThis vegan-friendly cream is free from harsh chemicals, parabens, and artificial fragrances, so you can feel good about using it on your little one. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis baby bum cream is also:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e  \u003cli\u003eEcocert Certified Organic Cosmetic\u003c\/li\u003e  \u003cli\u003eVegan Accredited by the Vegan Society\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGive your baby the gift of natural, gentle care with Pure Beginnings Organic Baby Bum Cream.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"Default Title","offer_id":49972297400570,"sku":"PUR-LB-0192-03","price":140.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/6759\/8074\/files\/Baby-bun.jpg?v=1787669119"}],"url":"https:\/\/lululocal.co.za\/collections\/pure-beginnings.oembed","provider":"LuluLocal","version":"1.0","type":"link"}